Whatever?

While visiting Singapore, I came across a bright yellow canned soft drink called "Whatever" and curiosity got the best of me. There was nothing on the can indicating what might be inside of it. Nowhere could be found the words "cola", "tea" or even "blue blast". I don't remember exactly what the beverage tasted like, and I suppose I never will. The non-carbonated drinks, as well as the carbonated sister drink "Anything", are intentionally sold as questionable products. It's a game of chance. A sort of Russian roulette with soda. Anything could be Cola, Cola with Lemon, Apple, Fizz Up, Cloudy Lemon or Root Beer. Whatever could be Ice Lemon Tea, Peach Tea, Jasmine Green Tea, White Grape Tea, Apple Tea or Chrysanthemum Tea.

I respect the fact that the company is admitting to the consumer that s/he will have no idea what s/he will be consuming. It's hardly ground-breaking. This is already the case with hamburger patty meat and sausages. How about we expand it to movie-going experiences? I can see a half-price crap-shoot cinema in the near future. A production company creates 6 films and releases them to select "I Have No Idea" theaters without any promotions. Only after the lights dim and movie has begun will the audience know if they are about to see a comedy, horror or period drama. Potential. This has got potential.

Anything/Whatever site.